🧙♂️✨ Practical & Strategic
About
Designing with intention. Building with clarity. Two decades in the field—still evolving every day.
Hi, I’m Will—product designer, team leader, and lifelong builder of things that work and feel good to use. With over two decades of cross-industry experience—from enterprise SaaS to social mobile—I specialize in designing intuitive products, guiding creative teams, and moving fast from ambiguity to clarity.
“UX Wizard, you say?! How could that be?"
Like all great nicknames, it wasn’t self-appointed. The title UX Wizard was first bestowed upon me by a peer at Nstream, after watching me work through a particularly complex real-time product challenge. “You’re like the wizard of real-time UX,” they said—and honestly, I took it as the highest compliment. It stuck. And now, it’s the spirit I bring to every project: thoughtful, fast, and guided by creative instinct.
You don’t have to take my word for it—he even called me a “wizard of real-time UX” in my LinkedIn recommendation. Still one of my favorite compliments to this day.
These days, I’m deep in Figma—using Auto Layout like a second language, prototyping to communicate ideas, and organizing frames like nested logic. I treat Figma as a living system: a canvas for thinking, aligning, and accelerating design decisions.
My background blends designcraft, systems thinking, and cross-functional leadership. I thrive in 0→1 environments, care deeply about user experience, and believe great design should feel inevitable—like it’s always been there.
Philosophy
Designcraft meets relative systems.
I work at the intersection of vision and material—where the intangible becomes interactive, and every design decision brings ideas to life. It's equal parts intuition and intention.
As a UX Wizard turned Daily Figgie, I don’t see design as static screens—I see it as a living system of relationships, constraints, and choices. I prototype to explore. I Auto Layout to think. I use Figma not as a tool, but as an empowering shared canvas for product teams.
Design should reduce cognitive load, reveal clarity, and invite interaction. It should scale as easily as it delights. And when done well, it feels like magic—not because it’s mysterious, but because it’s exactly what the user needed, before they even knew they needed it.
Good design answers questions.
Great design changes what questions we ask.